TIGI®

TIGI® is a hair care brand that is strongly influenced by fashion and sold only through professional hairdressing salons. With its unique position in the global professional hairdressing market, TIGI® presents exciting new business opportunities for Unilever.

Designed by hairdressers for hairdressers

TIGI® was conceived by the four Mascolo brothers, providing them with the 'liquid tools' to style and finish their clients' hairstyles. The brand’s comprehensive educational programmes motivate and inspire hairdressers to create the latest looks using TIGI® products. The products are promoted by hair 'collections' from the TIGI® Creative Team, photographed by Anthony Mascolo who leads the image and creative side of the business.

Inspired by youth culture

Linked to urban culture and emerging trends, the Bed Head brand’s philosophy is synonymous with youth: people intent on enjoying themselves rather than spending hours on pampering. A lifestyle brand linking to new trends in music, club culture and individualism, Bed Head is popular with hairdressers around the world, defining the creativity of Anthony Mascolo and the cult following of the TIGI® Creative Team.

A passion for fashion

Catwalk by TIGI® connects hairdressing with high fashion. A recent collaboration with young British designer Christopher Kane has taken Catwalk by TIGI® to a new level. The six products in the new Catwalk Your Highness Volume collection enable hairdressers to create flawlessly full styles for their clients, while Catwalk Curlesque enhances natural curls and waves, harnessing the power of the ocean with rich botanicals that deliver extraordinary hydration and definition.

Ultimate indulgence

The S factor range caresses and protects, giving hair a decadent spa-like treatment. The luxurious creamy textures of the wash and cleanse products create an indulgent experience that leaves hair feeling pampered, while the opalescent styling products impart a refined finish. A shimmering shine spray or droplets of gloss-enhancing serum offer a sensual, high-shine finish. Due for a redesign in 2011, S factor will continue to give the ultimate high-end experience, exploring scientific approaches to perfect hair, progressing its luxe quality, and competing with the most impressive and lavish salon brands in the marketplace.

Colour with style

TIGI® Colour provides hairdressers with the tools to create a complete look for salon customers, with advanced professional colour products as well as ranges for cleansing, care, styling and finishing. The synergy of cut, colour and products results in superior hairstyling and unrivalled customer service.