Comfort

Caring for your clothes is important as it allows you and your family to look and feel fresh and clean. But Comfort does more than this. It helps you and your loved ones feel cared for every day.
New ideas to soften everyday life
As well as delivering exceptional softness, our range of fabric conditioners now includes a variety of sensuous fragrances, enabling you to give your family's clothes that little bit of extra care and freshness. 'Wild pear and gingko', 'lily and rice flower' and 'passion flower and ylang ylang' are just some of the new versions we've unveiled.
Infusing freshness
Our new easy-iron product, Comfort Vaporesse, is equally innovative. Simply pour it into your iron and it makes ironing a breeze, infusing your clothes with a freshness that lasts. It also increases the lifespan of your iron by preventing the build-up of limescale.
Unique technology
To speed up drying (and help eliminate the unsightly spectacle of damp clothes draped around your home), we've launched Comfort Fast Dry. With its unique patented technology, Fast Dry removes the surplus water in your clothes during the spinning cycle of your wash. And we have lots more great ideas like these in the pipeline, so watch this space.
Key facts
- Comfort makes up 20% of the global fabric conditioners market
- Comfort is the number 1 in 14 of the 23 countries in which it's sold
- Comfort is the laundry brand with the greatest global coverage
From our range
Comfort concentrate pure
Comfort concentrate sunshine
Comfort concentrate tropical burst
Comfort naturals

